It is all about impact: ROADVIEW market potential

In the rapidly evolving world of technology, the ROADVIEW project stands at the forefront of technological innovation, with the goal of creating long-lasting change in the field of autonomous driving. In the past couple of months, ROADVIEW has made progress in both commercial and non-commercial uses of its research. ROADVIEW partners FORD OTOSAN, Halmstad University and accelopment Schweiz have joined forces to bring the innovation potential of the project to a higher level. Let’s delve together into what has been done so far.

Assessing Innovation Potential

A critical aspect of ROADVIEW’s journey to market success is encapsulated in understanding the innovation potential of the proposed technologies. Under the lead of FORD OTOSAN and with the input of the whole project consortium, project partners have assessed the technologies and processes developed throughout the first 18 months of the project, focussing on various aspects of innovation, such as, amongst others, the level of innovation, technology and market maturity, and ownership as well as the societal impact and its alignment with the UN Sustainable Development goals. All the information gathered was compiled into the “Innovation Review Report”, which was used as the foundational tool for understanding and maximising the project’s innovation capacity.

Exploitation stakeholders

Once potential innovations were identified and assessed, an ecosystem analysis was performed to identify and engage key stakeholders who stand to benefit significantly from ROADVIEW’s technological advancements. The target groups identified include the scientific community, to foster further research into AV technologies; the European industry, to encourage the development and deployment of products based on these technologies; and policymakers, to create a harmonised approach to automated driving policy and raise public awareness and support about the project. In the figure below, the main ROADVIEW exploitation stakeholders are presented.

Scientific Community

The main interests of this group lay in the project’s knowledge, follow-up projects and new publications.

Automotive Industry

The main interests of the industry lay in the project’s IP and in the ambition of bringing new technology to the market..


The main interests of this group lay in the policyoriented recommandations and guidelines for AVs.

The Initial Roadmap for Exploitation

A critical document in the project’s trajectory was the development of the Initial Roadmap for Exploitation. Led by Halmstad University and accelopment Schweiz, this roadmap outlines the state-of-the-art plans for both commercial and non-commercial use of ROADVIEW’s results. It provides a timeline and outlines key measures for exploiting the project’s outputs during its 4-year lifespan and beyond. The roadmap is a living document, evolving with the project’s findings and it is expected to be updated throughout the project’s lifetime.

What are the next steps?

The ROADVIEW project, through its meticulous planning and innovative approaches, is poised to make a significant impact in the field of autonomous driving. Its commitment to understanding and maximising market potential ensures that the project results can benefit a wide array of stakeholders, paving the way for technological advancements in the European automated vehicle industry. As next steps, guided by FORD OTOSAN, Halmstad University, and accelopment Schweiz, ROADVIEW will consistently assess and monitor new innovations. This process will be detailed in both interim and final innovation review reports and the Roadmaps for Exploitation. The innovation review reports will capture all ROADVIEW innovations as the project evolves, while the Roadmaps will ensure ongoing updates and adaptations to meet the evolving needs of exploitation.